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Despite the difficult economic conditions, the Swedish PR market is predicted to grow and is, in fact, one of the fastest growing PR industries in Europe.
As we emerge from the shock of the global economic collapse, organisations face a significantly altered landscape within which to navigate.
Markets and media have changed. And so must the PR industry if it is to deliver what the market needs.
Beyond the general despondency in the marketplace, there are signs of continued vitality in some segments of the market...