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Sustainability is a key issue in business these days – but you don’t have to take our word for it.
Tablets are having on a huge impact on everything from Publishing and TV to Education. So, given that tablets are on an inexorable rise, is there anything we can say about how they impact on/improve PR?
Brand Story - How to create a powerful, compelling brand story.– The heart and soul of your clients’ communications, its brand and its messages
Tropicana’s ‘Trafalgar Square Sun’ stunt is an excellent example of a successful PR campaign executed in a very public arena with various practical considerations to contend with.
Morrisons have announced that they will be turning 10 recently taken over Best Buy stores in to Kiddicare outlets.
With news this week that The Edrington Group has selected PR agency Inkling to help promote their Cutty Sark brand of whisky, we examine the PR activity surrounding The Famous Grouse brand.
With the 2012 Olympics now only months away, the advertising and sponsorship opportunities for brands is probably at the forefront of many PR minds. The ‘Typhoo Sports For All’ campaign is an excellent example of how brands can utilise the event in their PR strategy.
In this case study we look at the power of positive reviews and how this can work for PR in a mobile format.
The traditional British high street is facing a turbulent time, with consumers facing economic hardship and stiff competition from discount retailers and online stores, we look at the role PR has in reviving these businesses.
Emma Ewing, PRCA Trainer discusses assertiveness within the PR industry.
Many successful business leaders will tell you that a major factor in their success was to have a business mentor (boss etc) who has spent time with them over many years and passed on ‘pearls of wisdom’ that stop them making the same mistakes they did.
The explosion in smartphones has given brands a new insight into consumer behaviour which has opened up a plethora of new communication opportunities.
Businesses often take advantage of the yuletide spirit to promote themselves and boost their public credentials over the Christmas period. Here are a few examples and tips on how to capitalise on the festive goodwill.
Satnav manufacturer TomTom has achieved broad exposure by enlisting Brian Blessed to promote a competition to find a new voice for the service.
In the digital age the world of copywriting has evolved and anyone tasked with writing for PR and marketing communications needs to be fully conversant in several disciplines.
With less than a year to go before the Olympics it is time to consider your PR strategy.
Tesco has addressed its recent poor run of sales by making bold claims on competitive low pricing. In the process it has drawn scrutiny and criticism in the media from journalists, opponents and rivals.
The National Trust is re-connecting city dwellers with the countryside with its MyFarm project. Members subscribe online to a virtual committee to call the shots for real at Wimpole Home Farm.
Fake snow, Christmas trees, karaoke, live music, fashion shows, modeling competitions, all at…Gatwick Airport? We look at how Brando helped transform time spent at the airport from a chore to a pleasure.
They hold the majority of the nation’s wealth; they use social media; there are 21 million of them in the UK. They are the over 50’s. We look at a recent campaign aimed at the older market, and some tips for its targeting.
Press releases have proved hardy, still prevalent through technological change. Our guest writer Vyvyan Kinross, trainer for the PRCA, presents some guidelines.
Bringing order to the chaos of the internet: we take a look at Meltwater’s approach to social media monitoring.
Nando’s encourages its consumers to “make some noise!” Noises will be uploaded and mixed to create music, shared via Facebook and Twitter.
Staff morale. Its importance to PR should not be dismissed or ignored. PRCA Award-winner Torbay Council would agree.
Demystifying the term “strategy”, this guest article is by Jessica Lobendhan, PRCA Training Manager.
For years PR professionals have been sceptical of the traditional means of measuring PR’s success – the Advertising Value Equivalent (AVE). We look at the alternatives.
How often do PR professionals contact bloggers? Do bloggers really get 100 emails a week from PRs? A recent survey raises some interesting points.
In a clever spoof, Greenpeace grabbed Volkswagen’s own campaign and turned against them: part of its campaign to show a lack of environmental credentials from the car manufacturer.
The PR team. The SEO team. Rather than distinct, there is a great deal of overlap, to be embraced to a campaign’s benefit.
Recent examples of successful campaigns show the key considerations for agencies, with tactics to marry PR to SEO.
Whisky: a drink for old men? Ballantine is working hard to change that cliché, with a campaign that’s anything but.
The cornerstone of any PR campaign is gaining media coverage for your client’s story. Yet pitching a story to a journalist is probably the single most daunting task in public relations practice.
Coke’s PR activity for London 2012 starts early, with its Future Flames campaign, featuring concerts and consumer engagement, with a link to the Torch Relay of the Olympic flame.
In an attempt to to assuage bad press from ticket prices and allocation, UEFA turns to the idea of a free festival.
With a campaign that has actually saved lives, St John Ambulance has rejuvenated itself in the public eye.
Through word-of-mouth messaging Tesco is persuading its customers to act as online brand ambassadors: a growing community of consumer volunteers.
Flash Football, played spontaneously by well-known players in a busy Glasgow, helped Tennents display its new sponsorship of the Old Firm derby.
Small charities often punch well above their weight in terms of online following. But this does not seem to confer higher levels of fundraising.
Just 4% of the Irish population using Twitter, whereas 71% of its journalists use it. With other countries following suit, the curatorial tool Storify looks set for prominence.
BT’s new PR drive aims to tap into the public’s nuptial mood, through the timeless appeal of a romantic story.
Creativity is not just the province of a Creative Director. Nor is it a fleeting, evasive concept. Real, practical tools are taught though the PRCA.
Korean car manufacturer Hyundai has long been associated with football, an area it sees as a crucial part of its communications strategy.
Brands have been using celebrities to endorse and promote their products for decades. But this approach has become even more significant in the digital age...
How location based mobile platform Foursquare was used for innovative campaign for Australian brand 42 Below
PR agency Seventy Seven open new sub-brand to cater for smaller clients...
VisitBritain turns to Facebook to encourage international visitors, inviting users from America, Canada, Australia and New Zealand to take part in a competition to win a trip to the UK.
Mattel’s campaign to re-unite Ken and Barbie through social networks
Unilever’s latest Lynx campaign entices users from social media network, Facebook, to try a digital game.
Momentum Pictures teams up with Blue Barracuda to generate pre-launch activity for its latest release, Chalet Girls, using the social network, Facebook.
Are you looking to appoint a new PR agency? This guide from Nick Clark, MD of Consilidated PR, will show you how to go about your shortlisting and selection process to ensure you appoint the right PR agency for your business.
Taking Radox and it's innovative 'Be Selfish' campaign into the digital space.
Experiential event to raise awareness of Virgin Holidays January sale.
How MEC Interaction used Facebook Places to drive users to view trailer of new Lionsgate film.
New offering designed to help arts organisations engage with audiences via digital media.
A couple of years ago, GolinHarris published “The Next 50 Years,” a booklet intended to share our view of the future and how emerging trends would impact communications. Among our predictions, we suggested that the USA would soon elect an African-American president.
Despite the difficult economic conditions, the Swedish PR market is predicted to grow and is, in fact, one of the fastest growing PR industries in Europe.
No recession lasts forever, even if recoveries are rarely smooth. The start of 2010 saw confidence returning gradually, as the global economy moved back into growth, and the most pessimistic of forecasters were proved wrong.
PR has demonstrated, particularly over the last decade, that it is a vital resource and an essential tool for any company or entity facing any type of crisis or issue.
Beyond the general despondency in the marketplace, there are signs of continued vitality in some segments of the market which need to be tapped by the PR sector.