The PRCA has just launched a new one-day seminar designed to help consultancies produce more successful credentials documents. The trainer, Adrian Wheeler, offers readers seven top tips for writing credentials that get you onto the short-list.

Celebrity endorsement deals are nothing new. But Pepsi might just have scored a first by signing up dead pop singer Michael Jackson as figurehead for a new global marketing & PR campaign.

Inspired by twitter - ice lolly jokes are back!

Mums have always played a pivotal role in household brand selection. But right now, leading marketers are falling over themselves to praise mums for their contribution to family life.

As mobile technology continues to evolve we look at market leader Blippar whose product has been named as the most innovative mobile technology at the Mobile World Congress.