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Hollis PR Innovations
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Image for Becoming assertive
Becoming assertive 
Emma Ewing, PRCA Trainer discusses assertiveness within the PR industry.
Image for PR plays its part in whisky’s success story
PR plays its part in whisky’s success story 
With news this week that The Edrington Group has selected PR agency Inkling to help promote their Cutty Sark brand of whisky, we examine the PR activity surrounding The Famous Grouse brand.
Image for Cirkle helps ‘Typhoo Sports For All’ to PRCA award win
Cirkle helps ‘Typhoo Sports For All’ to PRCA award win 
With the 2012 Olympics now only months away, the advertising and sponsorship opportunities for brands is probably at the forefront of many PR minds. The ‘Typhoo Sports For All’ campaign is an excellent example of how brands can utilise the event in their PR strategy.
Image for Maximising the impact of positive reviews with mobile
Maximising the impact of positive reviews with mobile 
In this case study we look at the power of positive reviews and how this can work for PR in a mobile format.
Image for PR’s pivotal role in Britain’s high street makeover
PR’s pivotal role in Britain’s high street makeover 
The traditional British high street is facing a turbulent time, with consumers facing economic hardship and stiff competition from discount retailers and online stores, we look at the role PR has in reviving these businesses.
Image for Diageo dissects digital at IAB Engage
Diageo dissects digital at IAB Engage 

Following the success of Smirnoff’s social engagement ventures, parent company Diageo is investing in similar methods to promote some of its other brands.

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